Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, InMobi is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 50 other categories.

2 InMobi is leading in Internet & Telecom, Computer & Electronics, Mobile Developers, Software and 14 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 22 other countries.

2 InMobi is leading in India, Indonesia, United Kingdom, Azerbaijan and 15 other countries.