Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, InMobi is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 43 other categories.

2 InMobi is leading in People & Society, Internet & Telecom, Computer & Electronics, Mobile Developers and 16 other categories.

Geography

1 InMobi is leading in most countries, including India, United States, Indonesia, Japan and 25 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Peru and 18 other countries.