Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, InMobi is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 86 other categories.

2 InMobi is leading in Computer & Electronics, Mobile Developers, Software, Photography and 5 other categories.


1 Sanoma is leading in most countries, including Romania, Lithuania, Finland, Denmark and 48 other countries.

2 InMobi is leading in India, Indonesia, China, Japan and 10 other countries.