Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, InMobi is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Sports and 44 other categories.

2 InMobi is leading in People & Society, Internet & Telecom, Computer & Electronics, Mobile Developers and 18 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 27 other countries.

2 InMobi is leading in United States, India, United Kingdom, Indonesia and 20 other countries.