Market Share by Top Websites

1 Specific Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, InMobi is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 134 other categories.

2 InMobi is leading in Mobile Developers, Photography, Celebrities & Entertainment News, Camps and one other category.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, Spain and 62 other countries.

2 InMobi is leading in Indonesia, Azerbaijan, Korea Republic, United Arab Emirates and one other country.