Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, InMobi is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 133 other categories.

2 InMobi is leading in Mobile Developers, Photography, Camps, Womens Interests and one other category.


1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, France and 56 other countries.

2 InMobi is leading in Azerbaijan, Pakistan, Morocco, Korea Republic and 2 other countries.