Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, InMobi is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Business & Industry and 82 other categories.

2 InMobi is leading in Computer & Electronics, Mobile Developers, Software, Photography and 11 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Russia, Italy and 27 other countries.

2 InMobi is leading in India, Indonesia, Korea Republic, Sweden and 17 other countries.