Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, InMobi is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, News & Media and 132 other categories.

2 InMobi is leading in Computer & Electronics, Mobile Developers, Software, Telecommunications and 2 other categories.

Geography

1 TripleLift is leading in most countries, including United States, Great Britain, Australia, Canada and 60 other countries.

2 InMobi is leading in Lithuania, Indonesia, Montenegro, Romania and 14 other countries.