Market Share by Top Websites

1 Innity is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Innity in all market share segments.

Websites Categories

1 Innity has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Religion & Spirituality and 94 other categories.

2 Integral Ad Science is leading in Energy, Coupons, Beauty & Fitness, Home & Garden and 51 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Brazil and 63 other countries.

2 Innity is leading in Malaysia, Indonesia, Philippines, Thailand and 20 other countries.