Market Share by Top Websites

1 Innity is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Innity in all segments.

Websites Categories

1 Innity has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Religion & Spirituality and 120 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Online, Equestrian and 4 other categories.

Geography

1 Innity is leading in most countries, including Malaysia, Indonesia, Philippines, Thailand and 48 other countries.

2 Kitara Media is leading in Brazil, Romania, Iran, Venezuela and 6 other countries.