Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Innity is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, News & Media and 157 other categories.

2 Innity is leading in People & Society, Religion & Spirituality, Computer & Electronics, Software and 27 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Spain, Brazil and 148 other countries.

2 Innity is leading in Malaysia, Indonesia, Thailand, Philippines and 12 other countries.