Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Innity is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Autos & Vehicles and 195 other categories.

2 Innity is leading in People & Society, News & Media, Religion & Spirituality, TV & Video and 10 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Germany and 165 other countries.

2 Innity is leading in Malaysia, Indonesia, Thailand, Philippines and 4 other countries.