Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Innity is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Internet & Telecom and 195 other categories.

2 Innity is leading in People & Society, News & Media, Religion & Spirituality, TV & Video and 12 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Spain and 150 other countries.

2 Innity is leading in Malaysia, Indonesia, Thailand, Philippines and 8 other countries.