Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Innity is leading in Top 1M Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Food & Drink, Home & Garden, Arts & Entertainment, Hobbies & Leisure and 18 other categories.

2 Innity is leading in Finance and Business & Consumer Services.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 60 other countries.

2 Innity is leading in Germany, Malaysia, Italy, Netherlands and 55 other countries.