Market Share by Top Websites

1 Innity is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Innity in all segments.

Websites Categories

1 Innity has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Religion & Spirituality and 123 other categories.

2 Open AdExchange is leading in Astronomy, Auctions and Office Products.

Geography

1 Innity is leading in most countries, including Malaysia, Indonesia, Thailand, Philippines and 53 other countries.

2 Open AdExchange is leading in Denmark and Norway.