Market Share by Top Websites

1 Primis is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Innovid is clearly lagging behind, losing to Primis in all segments.

Websites Categories

1 Primis has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Games, Food & Drink and 20 other categories.

2 Innovid hasn't got a lead over Primis in any websites category.


1 Primis is leading in most countries, including United States, Taiwan, France, Italy and 144 other countries.

2 Innovid is leading in Sweden, Slovakia, Estonia, Angola and 5 other countries.