Market Share by Top Websites

1 Innovid is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unruly is clearly lagging behind, losing to Innovid in all segments.

Websites Categories

1 Innovid has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Science & Education, Travel & Tourism and 17 other categories.

2 Unruly is leading in Arts & Entertainment, Games and Adult.


1 Innovid is leading in most countries, including United States, Germany, Italy, France and 121 other countries.

2 Unruly is leading in Russia, Taiwan, Philippines, Hong Kong and 13 other countries.