InsightExpress is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Computer & Electronics and 62 other categories.
InsightExpress is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 55 other categories.
InsightExpress is leading in most countries, including United States, China, Germany, France and 24 other countries.
Yahoo Search Marketing Analytics is leading in Japan, Korea Republic, Taiwan, Hong Kong and 18 other countries.