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InsightExpress is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to InsightExpress in all segments.
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InsightExpress has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Travel & Tourism, Business & Consumer Services and 16 other categories.
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Yahoo Search Marketing Analytics is leading in E-commerce & Shopping, Lifestyle and Heavy Industry & Engineering.
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InsightExpress is leading in most countries, including United States, Malaysia, United Kingdom, Indonesia and 74 other countries.
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Yahoo Search Marketing Analytics is leading in South Korea, Japan, Taiwan and Venezuela.