InsightExpress is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
InsightExpress has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Food & Drink and 59 other categories.
Yahoo Search Marketing Analytics is leading in Business & Industry, Shopping, Internet & Telecom, Health and 58 other categories.
InsightExpress is leading in most countries, including United States, China, Russia, India and 29 other countries.
Yahoo Search Marketing Analytics is leading in Japan, Korea Republic, Taiwan, United Kingdom and 19 other countries.