Market Share by Top Websites

1 InsightExpress is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to InsightExpress in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 61 other categories.

2 InsightExpress is leading in People & Society, Arts & Entertainment, News & Media, Food & Drink and 54 other categories.

Geography

1 InsightExpress is leading in most countries, including United States, Brazil, Canada, Russia and 30 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, Taiwan, Korea Republic, Hong Kong and 12 other countries.