InsightExpress is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
InsightExpress has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 60 other categories.
Yahoo Search Marketing Analytics is leading in Business & Industry, Shopping, Internet & Telecom, Health and 41 other categories.
InsightExpress is leading in most countries, including United States, China, Canada, Russia and 30 other countries.
Yahoo Search Marketing Analytics is leading in Japan, Taiwan, Korea Republic, India and 16 other countries.