Market Share by Top Websites

1 Instagram API is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Zalo is clearly lagging behind, losing to Instagram API in all segments.

Websites Categories

1 Instagram API has better usage coverage in more websites categories. Including Lifestyle, Food & Drink, Arts & Entertainment, Computers Electronics & Technology and 18 other categories.

2 Zalo is leading in News & Media and Law & Government.


1 Instagram API is leading in most countries, including United States, South Korea, Japan, United Kingdom and 140 other countries.

2 Zalo is leading in Vietnam.