Market Share by Top Websites

1 Instagram is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Instagram Links is still behind Instagram in all market share segments.

Websites Categories

1 Instagram has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 192 other categories.

2 Instagram Links is leading in Humor, Animation & Comics, Holidays, Engineering & Technology and 3 other categories.

Geography

1 Instagram is leading in most countries, including United States, Russia, Brazil, United Kingdom and 133 other countries.

2 Instagram Links is leading in Qatar, Andorra and Northern Mariana Islands.