Market Share by Top Websites

1 Viacom Targeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Instant Checkmate is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Instant Checkmate has better usage coverage in more websites categories. Including Computers Electronics & Technology, Law & Government, Reference Materials, Adult and 3 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, Games, Lifestyle, Science & Education and 3 other categories.

Geography

1 Viacom Targeting is leading in most countries, including United States, Italy, France, Brazil and 40 other countries.

2 Instant Checkmate is leading in Kenya, Mongolia, Pakistan, Vietnam and 2 other countries.