Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 110 other categories.

2 interclick is leading in Universities & Colleges, Restaurants & Delivery, Telecommunications, Office Products and 11 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Canada, United Kingdom, France and 72 other countries.

2 interclick is leading in Zambia.