Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 127 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Tourism, Government and 6 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Taiwan, France, United Kingdom and 73 other countries.

2 Kitara Media is leading in Singapore, Serbia and Morocco.