Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 120 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Telecommunications, Airlines & Airports and 2 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Brazil and 74 other countries.

2 Kitara Media is leading in Taiwan, Georgia, Estonia, Croatia and 2 other countries.