Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 112 other categories.
Kixer is leading in Video Games, Golf, Humor, Celebrities & Entertainment News and 10 other categories.
Integral Ad Science is leading in most countries, including Germany, United Kingdom, Canada, Spain and 62 other countries.
Kixer is leading in United States, New Zealand, Israel, Austria and 8 other countries.