Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 115 other categories.
Kixer is leading in Games, Video Games, Golf, Humor and 6 other categories.
Integral Ad Science is leading in most countries, including United Kingdom, Canada, France, Germany and 56 other countries.
Kixer is leading in United States, Hungary, Dominican Republic, China and 12 other countries.