Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 116 other categories.
Kixer is leading in Games, Golf, Video Games, Humor and 5 other categories.
Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Canada and 65 other countries.
Kixer is leading in Mexico, Indonesia, Bangladesh, Viet Nam and 12 other countries.