Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 130 other categories.
Kixer is leading in Video Games, Golf, Humor, Celebrities & Entertainment News and 4 other categories.
Integral Ad Science is leading in most countries, including United States, France, Brazil, United Kingdom and 79 other countries.
Kixer is leading in New Zealand, Israel, El Salvador, Macedonia and 9 other countries.