Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Madison Logic is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 114 other categories.

2 Madison Logic is leading in Healthcare Industry, Online Marketing, Industrial Goods & Services, Business Services and 7 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Canada and 71 other countries.

2 Madison Logic is leading in Eritrea, Afghanistan, Austria, Luxembourg and 3 other countries.