Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Integral Ad Science is clearly lagging behind, losing to Mediaplex in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 206 other categories.

2 Integral Ad Science is leading in Energy, Magazines & E-Zines, Fitness, Biotechnology & Pharmaceuticals and 2 other categories.

Geography

1 Mediaplex is leading in most countries, including United States, United Kingdom, France, Germany and 117 other countries.

2 Integral Ad Science is leading in Venezuela, Ecuador, Slovakia, Afghanistan and 11 other countries.