Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 122 other categories.
Mercent is leading in Shopping, Clothing, Home & Garden, Pets & Animals and 16 other categories.
Integral Ad Science is leading in most countries, including United States, France, Brazil, United Kingdom and 81 other countries.
Mercent is leading in Finland, United Arab Emirates, Brunei Darussalam, Uzbekistan and 19 other countries.