Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 98 other categories.
Mercent is leading in Shopping, Clothing, Home & Garden, Sports and 30 other categories.
Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, France and 67 other countries.
Mercent is leading in Lao, Latvia, Macao, Maldives and 15 other countries.