Market Share by Top Websites

1 Mercent is leading in Top 10K Sites and Top 100K Sites.

2 Despite its recent growth, Integral Ad Science is still behind Mercent in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 100 other categories.

2 Mercent is leading in Shopping, Clothing, Home & Garden, Sports and 31 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, France and 63 other countries.

2 Mercent is leading in Ukraine, Brunei Darussalam, Tanzania, Tunisia and 20 other countries.