Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 111 other categories.

2 Mercent is leading in Shopping, Clothing, Home & Garden, Pets & Animals and 19 other categories.


1 Integral Ad Science is leading in most countries, including United States, Germany, United Kingdom, Spain and 71 other countries.

2 Mercent is leading in Uruguay, Tanzania, Mauritius, Finland and 30 other countries.