Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 103 other categories.
Mercent is leading in Shopping, Clothing, Coupons, Home & Garden and 27 other categories.
Integral Ad Science is leading in most countries, including United States, Taiwan, United Kingdom, France and 73 other countries.
Mercent is leading in Brunei Darussalam, Uzbekistan, Uruguay, Botswana and 14 other countries.