Market Share by Top Websites

1 Mercent is leading in Top 10K Sites and Top 100K Sites.

2 Integral Ad Science is leading in Top 1M Sites.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 113 other categories.

2 Mercent is leading in Shopping, Clothing, Home & Garden, Pets & Animals and 19 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Brazil, France and 70 other countries.

2 Mercent is leading in Austria, Brunei Darussalam, Uruguay, Belize and 24 other countries.