Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 103 other categories.

2 Mercent is leading in Shopping, Clothing, Coupons, Career & Education and 29 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Italy, United Kingdom, Taiwan and 77 other countries.

2 Mercent is leading in Portugal, Thailand, Uruguay, French Polynesia and 18 other countries.