Market Share by Top Websites

1 Mercent is leading in Top 10K Sites and Top 100K Sites.

2 Integral Ad Science is leading in Top 1M Sites.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 102 other categories.

2 Mercent is leading in Shopping, Clothing, Health, Home & Garden and 30 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, France and 67 other countries.

2 Mercent is leading in Namibia, Austria, Iraq, Brunei Darussalam and 20 other countries.