Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 105 other categories.
Mercent is leading in Shopping, Clothing, Career & Education, Coupons and 29 other categories.
Integral Ad Science is leading in most countries, including United States, Taiwan, Czech Republic, France and 70 other countries.
Mercent is leading in Portugal, Serbia, Bhutan, Saint Kitts and 17 other countries.