Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 99 other categories.
Mercent is leading in Shopping, Clothing, Home & Garden, Sports and 29 other categories.
Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Canada and 66 other countries.
Mercent is leading in Saudi Arabia, Guam, Brunei Darussalam, Uzbekistan and 13 other countries.