Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Nativo in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Computer & Electronics and 86 other categories.

2 Nativo is leading in News & Media, Autos & Vehicles, Internet & Telecom, Chats & Forums and 44 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United Kingdom, France, Canada, Brazil and 62 other countries.

2 Nativo is leading in United States, Egypt, Ukraine, New Zealand and 15 other countries.