Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Integral Ad Science is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 101 other categories.

2 Nativo is leading in Autos & Vehicles, News & Media, Internet & Telecom, Chats & Forums and 46 other categories.


1 Integral Ad Science is leading in most countries, including France, Brazil, United Kingdom, Canada and 74 other countries.

2 Nativo is leading in United States, South Africa, Bangladesh, Gibraltar and 6 other countries.