Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Nativo in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Sports and 90 other categories.

2 Nativo is leading in Autos & Vehicles, News & Media, Internet & Telecom, Chats & Forums and 47 other categories.


1 Integral Ad Science is leading in most countries, including Germany, Spain, Mexico, Brazil and 69 other countries.

2 Nativo is leading in United States, United Kingdom, Australia, Ireland and 14 other countries.