Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Nativo in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Technology News and 81 other categories.

2 Nativo is leading in Autos & Vehicles, News & Media, Internet & Telecom, Chats & Forums and 50 other categories.


1 Integral Ad Science is leading in most countries, including United Kingdom, France, Brazil, Canada and 65 other countries.

2 Nativo is leading in United States, New Zealand, Korea Republic, Bangladesh and 15 other countries.