Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Nativo in all market share segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Arts & Entertainment, Internet & Telecom and 84 other categories.

2 Integral Ad Science is leading in People & Society, Computer & Electronics, Software, Technology News and 61 other categories.


1 Integral Ad Science is leading in most countries, including Taiwan, Italy, France, Canada and 68 other countries.

2 Nativo is leading in United States, Great Britain, Tuvalu, Tokelau and 24 other countries.