Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Nativo in all market share segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Arts & Entertainment, Internet & Telecom and 96 other categories.

2 Integral Ad Science is leading in People & Society, Software, Technology News, Health and 58 other categories.

Geography

1 Integral Ad Science is leading in most countries, including Taiwan, France, Brazil, Russia and 53 other countries.

2 Nativo is leading in United States, United Kingdom, Canada, Mexico and 30 other countries.