Market Share by Top Websites

1 Nativo is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Software and 67 other categories.

2 Nativo is leading in Autos & Vehicles, News & Media, Internet & Telecom, Chats & Forums and 62 other categories.

Geography

1 Integral Ad Science is leading in most countries, including Canada, France, Russia, Brazil and 56 other countries.

2 Nativo is leading in United States, United Kingdom, Armenia, Mexico and 20 other countries.