Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ziff Davis is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Games, Arts & Entertainment, News & Media, Sports and 19 other categories.

2 Ziff Davis is leading in Heavy Industry & Engineering.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, Philippines and 145 other countries.

2 Ziff Davis is leading in Denmark, Slovakia, Lithuania and Lao People's Democratic Republic.