Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 117 other categories.

2 Open AdExchange is leading in Sports, Astronomy and File Sharing.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, France and 72 other countries.

2 Open AdExchange is leading in Denmark and Guatemala.