Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Integral Ad Science is still behind Plista in all market share segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Music & Audio and 68 other categories.

2 Integral Ad Science is leading in People & Society, Computer & Electronics, Internet & Telecom, Software and 63 other categories.


1 Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Canada and 52 other countries.

2 Plista is leading in Germany, Poland, Netherlands, China and 20 other countries.