Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Computer & Electronics and 80 other categories.
Plista is leading in Business & Industry, Music & Audio, Shopping, Sports and 54 other categories.
Integral Ad Science is leading in most countries, including United States, Taiwan, United Kingdom, Italy and 76 other countries.
Plista is leading in Germany, Poland, Netherlands, Australia and 14 other countries.