Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Popin in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 105 other categories.

2 Popin is leading in Newspapers, Magazines & E-Zines, Celebrities & Entertainment News, Beauty & Fitness and 25 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Italy, France and 79 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, South Korea and 17 other countries.