Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Popin in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 129 other categories.

2 Popin is leading in Marketing & Advertising, Web Hosting, Telecommunications, Weddings and 6 other categories.


1 Integral Ad Science is leading in most countries, including United States, France, Brazil, United Kingdom and 76 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, Australia and 9 other countries.