1
Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Popin is clearly lagging behind, losing to Integral Ad Science in all segments.
1
Popin has better usage coverage in more websites categories. Including Food & Drink, Computers Electronics & Technology, Travel & Tourism, Lifestyle and 11 other categories.
2
Integral Ad Science is leading in Games, Arts & Entertainment, News & Media, Sports and 5 other categories.
1
Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, Philippines and 144 other countries.
2
Popin is leading in Taiwan, Japan, Indonesia, Hong Kong and 2 other countries.