Market Share by Top Websites

1 PubExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind PubExchange in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 102 other categories.

2 PubExchange is leading in Career & Education, Universities & Colleges, Home & Garden, Nursery & Playroom and 15 other categories.


1 Integral Ad Science is leading in most countries, including United Kingdom, Canada, France, Poland and 68 other countries.

2 PubExchange is leading in United States, South Africa, Bulgaria and Nepal.