Market Share by Top Websites

1 PubExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind PubExchange in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 111 other categories.

2 PubExchange is leading in Home & Garden, Nursery & Playroom, Universities & Colleges, Pets & Animals and 12 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United Kingdom, France, Canada, Brazil and 76 other countries.

2 PubExchange is leading in United States, Jordan, Iraq, Ghana and one other country.