Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Integral Ad Science is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 197 other categories.

2 Integral Ad Science is leading in Energy, Sports News, Tennis, Fantasy Sports and 4 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Brazil and 146 other countries.

2 Integral Ad Science is leading in Afghanistan, Kazakhstan, Moldova, Reunion and one other country.