1
Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Integral Ad Science is clearly lagging behind, losing to Sanoma in all segments.
1
Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 97 other categories.
2
Sanoma is leading in Shopping, Newspapers, TV & Video, Science and 23 other categories.
1
Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, France and 52 other countries.
2
Sanoma is leading in Romania, Finland, Lithuania, Denmark and 23 other countries.