Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Integral Ad Science is still behind Sanoma in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 112 other categories.

2 Sanoma is leading in Newspapers, Science, Marketing & Advertising, Social Sciences and 12 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Germany, France and 53 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Peru and 8 other countries.