Market Share by Top Websites

1 Sanoma is leading in Top 100K Sites.

2 Integral Ad Science is leading in Top 10K Sites.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 112 other categories.

2 Sanoma is leading in Newspapers, Science, Social Sciences, Real Estate and 11 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, France and 65 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Peru and 4 other countries.