Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Sanoma in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Computer & Electronics and 102 other categories.

2 Sanoma is leading in News & Media, Shopping, Newspapers, Real Estate and 26 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Czech Republic, France, Taiwan and 56 other countries.

2 Sanoma is leading in Romania, Lithuania, Finland, Denmark and 20 other countries.