Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Sanoma in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 101 other categories.

2 Sanoma is leading in Shopping, Music & Audio, Newspapers, Religion & Spirituality and 30 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Taiwan, United Kingdom, Italy and 68 other countries.

2 Sanoma is leading in Lithuania, Finland, Denmark, Romania and 27 other countries.