Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Sanoma in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Computer & Electronics and 109 other categories.

2 Sanoma is leading in Business & Industry, Shopping, Music & Audio, Newspapers and 28 other categories.


1 Integral Ad Science is leading in most countries, including United States, Taiwan, France, United Kingdom and 54 other countries.

2 Sanoma is leading in Romania, Lithuania, Finland, Denmark and 23 other countries.