Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Integral Ad Science is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 97 other categories.

2 Sanoma is leading in Shopping, Newspapers, TV & Video, Science and 23 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, France and 52 other countries.

2 Sanoma is leading in Romania, Finland, Lithuania, Denmark and 23 other countries.