Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Integral Ad Science is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 105 other categories.

2 Sanoma is leading in Newspapers, Science, Social Sciences, Marketing & Advertising and 17 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Canada and 55 other countries.

2 Sanoma is leading in Finland, Denmark, Romania, Norway and 25 other countries.