Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind in all market share segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 204 other categories.

2 Integral Ad Science is leading in Computer Security, Sports News, Dictionaries & Encyclopedias, Home Improvement and 3 other categories.


1 is leading in most countries, including United States, Australia, Canada, France and 137 other countries.

2 Integral Ad Science is leading in Denmark, Finland, Ecuador, Honduras and 2 other countries.