Market Share by Top Websites

1 Smowtion is leading in The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 178 other categories.

2 Integral Ad Science is leading in Energy, Newspapers, Coupons, Magazines & E-Zines and 7 other categories.

Geography

1 Smowtion is leading in most countries, including Spain, Mexico, Argentina, India and 98 other countries.

2 Integral Ad Science is leading in United States, United Kingdom, Canada, Poland and 13 other countries.