Market Share by Top Websites

1 Smowtion is leading in The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, TV & Video and 169 other categories.

2 Integral Ad Science is leading in Energy, Coupons, Newspapers, Magazines & E-Zines and 14 other categories.

Geography

1 Smowtion is leading in most countries, including Mexico, Argentina, Spain, India and 92 other countries.

2 Integral Ad Science is leading in United States, France, United Kingdom, Canada and 27 other countries.