Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Integral Ad Science is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including People & Society, Business & Industry, Computer & Electronics, Internet & Telecom and 92 other categories.

2 Sprinkle is leading in Arts & Entertainment, News & Media, Sports, Music & Audio and 31 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, France and 60 other countries.

2 Sprinkle is leading in Sweden, Slovakia, Norway, Spain and 12 other countries.