Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TapIt! is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 117 other categories.

2 TapIt! is leading in Jobs & Employment, Real Estate, Reference, Maps and 3 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Canada and 74 other countries.

2 TapIt! is leading in Kenya.