Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Targetix is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 126 other categories.

2 Targetix is leading in Autos & Vehicles, Automotive Industry, Marketing & Advertising, Real Estate and 6 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, France, Brazil, United Kingdom and 82 other countries.

2 Targetix is leading in Russia, Belarus, Togo, Armenia and one other country.