Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 200 other categories.

2 Integral Ad Science is leading in Online, Fantasy Sports, Antiques & Collectibles, Fishing and one other category.

Geography

1 TradeDesk is leading in most countries, including United States, United Kingdom, Canada, Germany and 116 other countries.

2 Integral Ad Science is leading in Venezuela, Ecuador, Nigeria, Afghanistan and 7 other countries.