Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Integral Ad Science is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 208 other categories.

2 Integral Ad Science is leading in Automotive News and Customer Service.

Geography

1 TradeDesk is leading in most countries, including United States, United Kingdom, Canada, Germany and 119 other countries.

2 Integral Ad Science is leading in Algeria, Nigeria, Bolivia, Myanmar and 5 other countries.