Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Twiago is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 123 other categories.

2 Twiago is leading in Online Marketing, Dictionaries & Encyclopedias, Relationships & Dating, Mens Health and 8 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, France, United Kingdom, Canada and 72 other countries.

2 Twiago is leading in Germany and Austria.