Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Twiago is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 125 other categories.

2 Twiago is leading in Reference, Maps, Cycling & Biking, Construction & Maintenance and 5 other categories.


1 Integral Ad Science is leading in most countries, including United States, Italy, United Kingdom, France and 90 other countries.

2 Twiago is leading in Germany, Austria, Gabon, Tonga and one other country.