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Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Integral Ad Science is clearly lagging behind, losing to Twitter Advertising in all segments.
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Twitter Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Games, Finance and 19 other categories.
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Integral Ad Science is leading in News & Media.
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Twitter Advertising is leading in most countries, including United States, Japan, South Korea, United Kingdom and 157 other countries.
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Integral Ad Science is leading in Virgin Islands, U.S., Guam, French Guiana and Republic Of The Congo.