Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 117 other categories.

2 WebTrends Ads is leading in Law, Transportation & Logistics, Philanthropy and General Merchandise.

Geography

1 Integral Ad Science is leading in most countries, including United States, Canada, United Kingdom, France and 69 other countries.

2 WebTrends Ads is leading in Guatemala, Costa Rica, Tunisia, Morocco and one other country.