Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 122 other categories.

2 WebTrends Ads is leading in Transportation & Logistics, Industrial Goods & Services and General Merchandise.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Canada and 69 other countries.

2 WebTrends Ads is leading in Moldova, Morocco and Tunisia.