Market Share by Top Websites

1 Yahoo! Overture is leading in The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo! Overture has better usage coverage in more websites categories. Including Internet & Telecom, Domain Names & Register, Business & Industry, Arts & Entertainment and 222 other categories.

2 Integral Ad Science is leading in Automotive News.

Geography

1 Yahoo! Overture is leading in most countries, including Japan, United States, Hong Kong, Philippines and 116 other countries.

2 Integral Ad Science is leading in Poland, Belgium, Slovakia, Finland and 7 other countries.