Market Share by Top Websites

1 Yahoo! Overture is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 100K Sites.

Websites Categories

1 Yahoo! Overture has better usage coverage in more websites categories. Including Internet & Telecom, Domain Names & Register, Business & Industry, Arts & Entertainment and 222 other categories.

2 Integral Ad Science is leading in Education & Resources and Automotive News.

Geography

1 Yahoo! Overture is leading in most countries, including United States, Japan, Hong Kong, Philippines and 126 other countries.

2 Integral Ad Science is leading in Portugal, Uruguay, Panama and Iceland.