Market Share by Top Websites

1 Yahoo Overture is leading in The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Overture has better usage coverage in more websites categories. Including Internet & Telecom, Domain Names & Register, Business & Industry, Arts & Entertainment and 220 other categories.

2 Integral Ad Science is leading in Football, Automotive News, Climbing and Interior Decor.

Geography

1 Yahoo Overture is leading in most countries, including Philippines, Japan, Viet Nam, United States and 126 other countries.

2 Integral Ad Science is leading in Poland, Montenegro, Tuvalu, Macedonia and 9 other countries.