Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Business & Industry, Computer & Electronics, Internet & Telecom and 93 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, Music & Audio, TV & Video and 30 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Germany, France and 54 other countries.

2 YuMe is leading in Spain, Sweden, United Arab Emirates, Singapore and 9 other countries.