Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind YuMe in all market share segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 150 other categories.

2 Integral Ad Science is leading in Technology News, Energy, Programming, Coupons and 18 other categories.


1 YuMe is leading in most countries, including France, United States, Spain, Italy and 115 other countries.

2 Integral Ad Science is leading in Taiwan, Czech Republic, Finland, Denmark and 14 other countries.