Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, YuMe is still behind Integral Ad Science in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Business & Industry, Sports, Computer & Electronics and 101 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, Music & Audio, TV & Video and 25 other categories.


1 Integral Ad Science is leading in most countries, including United States, Germany, United Kingdom, Canada and 67 other countries.

2 YuMe is leading in Spain, Sweden, Peru, Panama and 5 other countries.