Market Share by Top Websites

1 Integral Ad Science is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 YuMe is leading in Top 10K Sites.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Business & Industry, Computer & Electronics, Internet & Telecom and 96 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, Music & Audio, TV & Video and 29 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, France and 66 other countries.

2 YuMe is leading in Spain, Sweden, Venezuela, Panama and 7 other countries.