Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Computer & Electronics and 102 other categories.

2 YuMe is leading in People & Society, Music & Audio, TV & Video, Photography and 24 other categories.


1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Brazil, France and 69 other countries.

2 YuMe is leading in Spain, Sweden, Peru, Egypt and 7 other countries.