1
Segment is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Intent IQ is clearly lagging behind, losing to Segment in all segments.
1
Segment has better usage coverage in more websites categories. Including Computers Electronics & Technology, Finance, Business & Consumer Services, Jobs & Career and 16 other categories.
2
Intent IQ is leading in Arts & Entertainment, News & Media, Adult and E-commerce & Shopping.
1
Segment is leading in most countries, including United States, United Kingdom, India, Canada and 114 other countries.
2
Intent IQ is leading in Indonesia, China, Brazil, Vietnam and 37 other countries.