Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Intent Media is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Sports, Food & Drink and 18 other categories.

2 Intent Media is leading in Travel & Tourism.

Geography

1 Listrak is leading in most countries, including United States, Canada, United Kingdom, Germany and 34 other countries.

2 Intent Media is leading in India, Russia, New Zealand, Hungary and 18 other countries.