Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Intent Media is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Adult and 94 other categories.

2 Intent Media is leading in Travel, Tourism, Accommodation & Hotels, Airlines & Airports and 5 other categories.

Geography

1 Next Performance is leading in most countries, including France, Brazil, Germany, United Kingdom and 33 other countries.

2 Intent Media is leading in United States, Canada, Australia, Mexico and 18 other countries.