Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Intent Media is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 79 other categories.

2 Intent Media is leading in Travel, Tourism, Accommodation & Hotels, Water Sports and 5 other categories.

Geography

1 Intent Media is leading in most countries, including United States, United Kingdom, Australia, Ireland and 19 other countries.

2 Next Performance is leading in France, Brazil, Spain, Germany and 17 other countries.