Market Share by Top Websites

1 NetAffiliation is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to NetAffiliation in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 172 other categories.

2 interclick is leading in Universities & Colleges, Office Products and Antiques & Collectibles.

Geography

1 NetAffiliation is leading in most countries, including France, Brazil, Portugal, Spain and 95 other countries.

2 interclick is leading in United States, Zambia, Bangladesh, Bahamas and one other country.