Market Share by Top Websites

2 interclick is leading in Top 1M Sites.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Arts & Entertainment and 55 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Newspapers, File Sharing and 7 other categories.

Geography

1 interclick is leading in most countries, including United States, Belarus, China, India and 11 other countries.

2 Open AdExchange is leading in Denmark and Sweden.