Market Share by Top Websites

2 interclick is leading in Top 1M Sites.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Arts & Entertainment and 53 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Travel, Music & Audio, Real Estate and 11 other categories.


1 interclick is leading in most countries, including United States, United Kingdom, Albania, China and 13 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Cote d Ivoire and Norway.