2
In terms of market share, interclick is clearly lagging behind, losing to Open AdExchange in all segments.
1
interclick has better usage coverage in more websites categories. Including Lifestyle, Community & Society and Vehicles.
2
Open AdExchange is leading in Arts & Entertainment, Home & Garden and Jobs & Career.
1
Open AdExchange is leading in most countries, including Denmark, Pakistan and Sweden.
2
interclick is leading in United States and Macedonia.