Market Share by Top Websites

2 In terms of market share, interclick is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Lifestyle, Community & Society and Vehicles.

2 Open AdExchange is leading in Arts & Entertainment, Home & Garden and Jobs & Career.


1 Open AdExchange is leading in most countries, including Denmark, Pakistan and Sweden.

2 interclick is leading in United States and Macedonia.