Market Share by Top Websites

2 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Shopping and 48 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Newspapers, Travel and 5 other categories.

Geography

1 interclick is leading in most countries, including United States, Turkey, Poland, Mexico and 15 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Italy and Guatemala.