Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, interclick is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Arts & Entertainment and 50 other categories.

2 Optimatic is leading in Games, News & Media, Internet & Telecom, Video Games and 18 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Israel, Algeria, Canada and 24 other countries.

2 interclick is leading in Germany, France, Saudi Arabia, Puerto Rico and 8 other countries.