Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, interclick is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Shopping and 51 other categories.

2 Optimatic is leading in Games, Arts & Entertainment, Video Games, Online and 10 other categories.


1 Optimatic is leading in most countries, including Algeria, Canada, India, Brazil and 16 other countries.

2 interclick is leading in United States, Turkey, Mexico, Japan and 7 other countries.