Market Share by Top Websites

2 In terms of market share, interclick is clearly lagging behind, losing to Pirchio in all segments.

Websites Categories

1 Pirchio has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Sports, Adult and 15 other categories.

2 interclick is leading in Lifestyle and Finance.

Geography

1 Pirchio is leading in most countries, including Italy and Switzerland.

2 Pirchio is leading in Italy and Switzerland.