Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, News & Media and 89 other categories.

2 interclick is leading in Universities & Colleges, Restaurants & Delivery, Office Products, Car Buying and 8 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 35 other countries.

2 interclick is leading in United States, Argentina, Hong Kong, Korea Republic and one other country.