Market Share by Top Websites

1 Platform161 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 97 other categories.

2 interclick is leading in Universities & Colleges, Movies, Restaurants & Delivery, Office Products and 12 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Spain and 37 other countries.

2 interclick is leading in United States, Japan, Zambia, Bolivia and 2 other countries.