Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 111 other categories.

2 interclick is leading in Career & Education, Universities & Colleges, Restaurants & Delivery, Relationships & Dating and 10 other categories.


1 Plista is leading in most countries, including Germany, Poland, Netherlands, China and 45 other countries.

2 interclick is leading in United States, Indonesia, Korea Republic and Morocco.