Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 49 other categories.

2 interclick is leading in People & Society, Career & Education, Autos & Vehicles, Universities & Colleges and 24 other categories.


1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United Kingdom and 31 other countries.

2 interclick is leading in United States, Morocco, Israel and Hungary.