Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Sports and 44 other categories.

2 interclick is leading in People & Society, Career & Education, Universities & Colleges, Food & Drink and 33 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 33 other countries.

2 interclick is leading in United States, Canada, Puerto Rico, Poland and 8 other countries.